Content Design and Creative Specialist

An Experienced Communicator

With a decade and a half of crafting compelling narratives for government organisations, I’ve become more than just a content creator. I’m a digital storyteller, weaving engaging tales that resonate with audiences and drive results.

My current role is that of Deputy Head of Content Design and Creation at a Non-departmental public body. I lead a team of exceptional creative minds, pushing the boundaries of digital communication. I’m not just a strategist; I’m a collaborator, building strong partnerships with stakeholders to deliver exceptional outcomes.

My toolkit includes a blend of technical prowess and creative flair. I’m a visual storyteller, and a tech enthusiast, always exploring new ways to engage and inspire. By understanding the different types of content and how they can be used to support a campaign, I’m able to create effective and engaging communications that drive results.

I’ve honed my skills at leading government departments, including Cabinet Office and HM Treasury. These experiences have equipped me with a deep understanding of the unique challenges and opportunities within the public sector.

Creative Content Expertise

I’ve successfully crafted a variety of content types to support campaigns across different sectors. Here are some examples:

• Blog posts: In-depth articles that provide valuable information and insights.
• Social media posts: Short, engaging posts that can be used to share news, updates, and behind-the-scenes content.
• Infographics: Visually appealing graphics that convey complex information in a simple and easy-to-understand way, ideal for posters, digital signage, and printed documents.
• Videos and podcasts: Powerful storytelling tools that can be used to capture attention, evoke emotions, and drive engagement.
• Emails: Personalised messages that can be used to reach specific audiences and drive conversions.

Content Design and Accessibility Champion

I am committed to creating content that is accessible to all users. I understand the importance of designing content that is inclusive, usable, and understandable by people with disabilities. I use accessibility guidelines and best practices to ensure that my content is accessible to everyone, regardless of their abilities.

Intranet Development and Management Specialist

In addition to my experience in content creation, I have a proven track record in building and maintaining government intranets. I understand the importance of intranets as a tool for internal communication and collaboration. I have experience in designing, developing, and managing intranets that are user-friendly, informative, engaging, and award winning.

Continued Professional Development

I am passionate about continuous learning and development. I regularly attend conferences, workshops, and webinars to stay up-to-date with the latest trends and best practices in digital communication. I also enjoy sharing my knowledge with others through mentoring, coaching, and training.

Worth a visit

• GCS: The professional body for government communicators
• Media Training: Courses for creators
• Helpful Digital: Building Confidence in a digital world
• Agento Digital, a public sector intranet consultant
• Connect Internet Solutions, an award-winning digital agency
• The Internal Comms Podcast featuring Katie Macaulay

Outside of work

I am a season ticket holder at West Ham United and I look after a dog named Fred.